Why Identity-Based Goals Are More Powerful Than Outcomes
Aug 06, 2025
When most people set goals, they focus on outcomes: earn more money, lose weight, get the promotion. But in Episode 4 of the Engaged By Design Podcast, guest Jarred Truschke challenges us to go deeper.
Jarred, the creator of the MyPurpose journal and AI app, explains how outcome-based goals often leave us feeling unfulfilled—especially when we reach them and still wonder, "Now what?" Instead, he invites us to explore identity-based goals: those rooted in who we want to become, not just what we want to achieve.
When you lead with identity and align your goals with your core values, you create a framework for sustainable motivation and personal clarity. The MyPurpose model walks users through defining their purpose across eight life areas, clarifying values, setting vision-aligned goals, and turning those into daily habits.
It's not just about achieving more—it's about becoming more of who you truly are.
🎧 Listen to the episode to hear how Jarred’s personal journaling practice evolved into a tool that’s helping people clarify their lives, careers, and calling.
📘 Check out the MyPurpose journal and free AI tool at https://mypurpose.blog
Order your MyPurpose journal on Amazon at: https://amzn.to/4oAfF8S (affiliate link)
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