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Leading Agile Change and Innovation in Higher Education

MACRO Leadership, book by Michael E. Cottam, Ph.D.

Transform your Strategic Work with the MACRO Leadership Model for Driving Innovation in your College or University.

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Work on MACRO Leadership skills with this free workbook with concepts from the book!

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Learn Actionable Leadership Strategies with the MACRO Model

 

Discover the MACRO model—Match, Assign, Coach, Reflect, Ovation—a transformative framework for middle managers in higher education. Learn to align people and projects with institutional goals, foster team success, and build a culture of recognition. Packed with actionable strategies, this book empowers leaders to navigate challenges, drive impact, and lead with clarity and confidence.

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Start working through the concepts of MACRO today by purchasing the book on Amazon.

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Think Bigger to Lead Better

 

When you hear the word MACRO you might think of a number of things. Maybe you think of a zoomed in view, as with a macro camera lens, providing a detailed view of things. You may think of a computer script that makes repetitive processes easier to execute. Or, you might think that macro is just the opposite of micro, big rather than small. 

 

In all three senses, you have the gist of the word as I use it in the MACRO Leadership book. MACRO Leadership is a model that lets you see your highest priority work more clearly. It is a simple set of instructions you can follow, AND it is repairs the damage of micromanagement habits.

Simple Steps to Drive Innovation

 

Discover how to prioritize your innovation work, Match the right people to the right projects, Assign projects effectively to your people, Coach them through the good and bad times, Reflect on performance and learning, and give Ovations for the work that your teams do.

 

Embracing MACRO Leadership principles can enhance your ability to drive innovation, better serve students, and develop your team effectively.

 

MACRO Leadership is a model that emphasizes accomplishing the big, important things in your institution.

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Ask me about MACRO

Please reach me at [email protected] to explore questions related to how Engaged By Design and MACRO Leadership can help you in your innovation work.

Unlock Your Potential Today!

Start working through the concepts of MACRO today.

Buy the Book

Start working through the concepts of MACRO today by purchasing the book through Amazon.

Buy on Amazon

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Leading Teams with Clarity

 

Dr. Michael Cottam has been leading in higher education since 1999. He has experience leading in community colleges, multi-campus institutions, hybrid and fully online learning, and in leading creative teams remotely.

 

"MACRO Leadership distills lessons I have learned while guiding strategic initiatives across several institutions, striving to expand access, improve quality, and lower costs."

Work with Engaged by Design Coaching

 Like the Book? Join me for different coaching session options, some of which are listed below!

Discovery Session with Engaged By Design

This brief Zoom conversation is your first step toward strengths-based transformation. We’ll discuss your goals and explore whether coaching is a good fit for your leadership, career, or team development. Includes:  20-minute private call with Michael Optional review of your top 5 CliftonStrengths® (if already completed) Coaching roadmap recommendation Let's progress towards Clarity in your goals and challenges Power in your vision for the future Drafting an actionable path forward This is only beginning. Let's take the first step. 

Free

Strengths Discovery Session

$250 (Standard Value: $375)Gain clarity and confidence with a 1-hour personalized coaching session focused on your CliftonStrengths® results.Includes:- 60-minute private coaching session- Deep dive into your Top 5 or Full 34 report- Insights on how your Strengths show up in your work, relationships, and leadership- Action steps to apply your Strengths to a current challenge or opportunityOptional Add-On:- Need an assessment code? Michael provides CliftonStrengths® 34 codes at a 5% discount off the Gallup website price.

$250.00 USD

6-Month Individual Coaching - Pay Monthly

$500/month (Standard Value: $3,600)Work one-on-one with Michael to elevate your leadership, improve clarity, and activate your unique strengths.Includes:- 6 months of personalized 1:1 coaching- Two 60-minute Zoom sessions per month (12 total)- CliftonStrengths® 34 deep dive- Email support between sessions- Tools and templates from MACRO Leadership- Customized leadership goals and strengths-aligned action plan

6 monthly payments of $500.00 USD