Leading Agile Change and Innovation in Higher Education
MACRO Leadership, book by Michael E. Cottam, Ph.D.
Transform your Strategic Work with the MACRO Leadership Model for Driving Innovation in your College or University.
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Work on MACRO Leadership skills with this free workbook with concepts from the book!
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Learn Actionable Leadership Strategies with the MACRO Model
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Discover the MACRO model—Match, Assign, Coach, Reflect, Ovation—a transformative framework for middle managers in higher education. Packed with actionable strategies, this book empowers leaders to navigate challenges, drive impact, and lead with clarity and confidence.
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Transform your Strategic Work Today!
Start working through the concepts of MACRO today by purchasing the book on Amazon.
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Think Bigger to Lead Better
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When you hear the word MACRO you might think of a number of things. Maybe you think of a zoomed in view, as with a macro camera lens, providing a detailed view of things. You may think of a computer script that makes repetitive processes easier to execute. Or, you might think that macro is just the opposite of micro, big rather than small.Â
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In all three senses, you have the gist of the word as I use it in the MACRO Leadership book. MACRO Leadership is a model that lets you see your highest priority work more clearly. It is a simple set of instructions you can follow, AND it is repairs the damage of micromanagement habits.
It’s not only pivoting—it’s pivotal. It molds and adapts to what we need.”
Dr. Katherine O’Connor
The approach helps you build stronger team—these are people now believing more in themselves.”
Dr. Katherine O’Connor
This book really does a great job of not only describing the theory—but real world examples.”
Rachel Sweeney
Agile at first seemed off for higher ed—but it actually helped. The speed helped. The ovation helped.”
Rachel Sweeney
Leaders need to have conversations with staff about their strengths—and that’s how you grow a team.”
Dr. Katherine O’Connor
Simple Steps to Drive Innovation
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Embracing MACRO Leadership principles can enhance your ability to drive innovation, better serve students, and develop your team effectively. MACRO Leadership is a model that emphasizes accomplishing the big, important things in your institution.
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Ask me about MACRO
Please reach me at [email protected] to explore questions related to how Engaged By Design and MACRO Leadership can help you in your innovation work.
What is this book about?
Who is the author of the book?
Where can I buy the book?
Leading Teams with Clarity
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Dr. Michael Cottam has been leading in higher education since 1999. He has experience leading in community colleges, multi-campus institutions, hybrid and fully online learning, and in leading creative teams remotely.
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"MACRO Leadership distills lessons I have learned while guiding strategic initiatives across several institutions, striving to expand access, improve quality, and lower costs."
Transform your Strategic Work Today!
Start working through the concepts of MACRO today.
Buy the Book
Start working through the concepts of MACRO today by purchasing your copy through Amazon.
Download the Free Workbook PDF
Get your Free Resources Pdf to work through MACRO concepts, starting today.
From the Author:Â Engaged by Design Coaching
 Like the Book? Join me for different coaching session options, some of which are listed below!
🆓 Complimentary 20-Minute Discovery Call
Free | By Application
This brief Zoom conversation is your first step toward strengths-based transformation. We’ll discuss your goals and explore whether coaching is a good fit for your leadership, career, or team development.
🔍 Individual Strengths Discovery Session
$250 (Standard Value: $375)
Gain clarity and confidence with a 1-hour personalized coaching session focused on your CliftonStrengths® results.
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6-Month Individual Coaching Package
$500/mo for 6 months | $3000 total
Work one-on-one with Michael to elevate your leadership, improve clarity, and activate your unique strengths.
