Leading Agile Change and Innovation in Higher Education

MACRO Leadership, book by Michael E. Cottam, Ph.D.

Transform your Strategic Work with the MACRO Leadership Model for Driving Innovation in your College or University.

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What Readers Are Saying

"The real-world case study and practical tools empower leaders to shift from reactive management to proactive, values-driven leadership."

Shannon McCarty

"The author draws on real-life experiences to illustrate the challenges faced by middle managers and offers up practical solutions that can be implemented quickly. "

Jennifer L. Brock

"MACRO Leadership helps me to expand my focus, empowering the teams I lead to deliver the innovation they're capable of."

Koe T.

"This book is a welcome addition to the middle manager's toolbox. It not only provides practical tools that can be easily incorporated into a team setting, but also brings them into focus through the use of an engaging case study."

Linda Thor Member, Maricopa Community Colleges Governing Board
President Emerita, Rio Salado College
Chancellor Emerita, Foothill-De Anza Community College District

Get Started with the Free Workbook from MACRO

Work on MACRO Leadership skills with this free workbook with concepts from the book!

Download FREE Workbook

Learn Actionable Leadership Strategies with the MACRO Model

Discover the MACRO model—Match, Assign, Coach, Reflect, Ovation—a transformative framework for middle managers in higher education. Packed with actionable strategies, this book empowers leaders to navigate challenges, drive impact, and lead with clarity and confidence.

"Whether you’re leading academic innovation, guiding faculty through change, or mentoring the next generation of leaders, this book offers a clear path forward."

– Shannon McCarty

Transform your Strategic Work Today!

Start working through the concepts of MACRO today by purchasing the book on Amazon.

Buy on Amazon

Think Bigger to Lead Better

When you hear the word MACRO you might think of a number of things. Maybe you think of a zoomed in view, as with a macro camera lens, providing a detailed view of things. You may think of a computer script that makes repetitive processes easier to execute. Or, you might think that macro is just the opposite of micro, big rather than small.

In all three senses, you have the gist of the word as I use it in the MACRO Leadership book. MACRO Leadership is a model that lets you see your highest priority work more clearly. It is a simple set of instructions you can follow, AND it is repairs the damage of micromanagement habits.

It’s not only pivoting—it’s pivotal. It molds and adapts to what we need.”

Dr. Katherine O’Connor

The approach helps you build stronger team—these are people now believing more in themselves.”

Dr. Katherine O’Connor

This book really does a great job of not only describing the theory—but real world examples.”

Rachel Sweeney

Agile at first seemed off for higher ed—but it actually helped. The speed helped. The ovation helped.”

Rachel Sweeney

Leaders need to have conversations with staff about their strengths—and that’s how you grow a team.”

Dr. Katherine O’Connor

Simple Steps to Drive Innovation

Embracing MACRO Leadership principles can enhance your ability to drive innovation, better serve students, and develop your team effectively. MACRO Leadership is a model that emphasizes accomplishing the big, important things in your institution.

"It utilities staff members strengths, builds new or enhances current skills, and provides leaders and staff members with productive strategies."

– Kate S OConnor

Ask me about MACRO

Please reach me at [email protected] to explore questions related to how Engaged By Design and MACRO Leadership can help you in your innovation work.

What is this book about?

Who is the author of the book?

Where can I buy the book?

Leading Teams with Clarity

Dr. Michael Cottam has been leading in higher education since 1999. He has experience leading in community colleges, multi-campus institutions, hybrid and fully online learning, and in leading creative teams remotely.

"MACRO Leadership distills lessons I have learned while guiding strategic initiatives across several institutions, striving to expand access, improve quality, and lower costs."

Transform your Strategic Work Today!

Start working through the concepts of MACRO today.

Buy the Book

Start working through the concepts of MACRO today by purchasing your copy through Amazon.

Buy on Amazon

Get the Free 10-Lesson Email Course

Get MACRO Leadership strategies delivered weekly to your inbox, starting today!

Download the Free Workbook PDF

Get your Free Resources Pdf to work through MACRO concepts, starting today.

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Free Workbook

From the Author: Engaged by Design Coaching

Like the Book? Join me for different coaching session options, some of which are listed below!

🆓 Complimentary 20-Minute Discovery Call

Free | By Application

This brief Zoom conversation is your first step toward strengths-based transformation. We’ll discuss your goals and explore whether coaching is a good fit for your leadership, career, or team development.

Book Now

🔍 Individual Strengths Discovery Session

$250 (Standard Value: $375)

Gain clarity and confidence with a 1-hour personalized coaching session focused on your CliftonStrengths® results.

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PAY MONTHLY

6-Month Individual Coaching Package

$500/mo for 6 months | $3000 total

Work one-on-one with Michael to elevate your leadership, improve clarity, and activate your unique strengths.

Book Now

🆓 Complimentary 20-Minute Discovery Call

min

• Free

Free • By Application This brief Zoom conversation is your first step toward strengths-based transformation. We’ll discuss your goals and explore whether coaching is a good fit for your leadership, career, or team development. Includes: - 20-minute private call with Michael - Optional review of your top 5 CliftonStrengths® (if already completed) - Coaching roadmap recommendation

Leading Agile Change and Innovation in Higher Education

Transform your Strategic Work with the MACRO Leadership Model for Driving Innovation in your College or University.

What Readers Are Saying

"The real-world case study and practical tools empower leaders to shift from reactive management to proactive, values-driven leadership."

"The author draws on real-life experiences to illustrate the challenges faced by middle managers and offers up practical solutions that can be implemented quickly. "

"MACRO Leadership helps me to expand my focus, empowering the teams I lead to deliver the innovation they're capable of."

"This book is a welcome addition to the middle manager's toolbox. It not only provides practical tools that can be easily incorporated into a team setting, but also brings them into focus through the use of an engaging case study."

Get Started with the Free Workbook from MACRO

Learn Actionable Leadership Strategies with the MACRO Model

Transform your Strategic Work Today!

Think Bigger to Lead Better

It’s not only pivoting—it’s pivotal. It molds and adapts to what we need.”

The approach helps you build stronger team—these are people now believing more in themselves.”

This book really does a great job of not only describing the theory—but real world examples.”

Agile at first seemed off for higher ed—but it actually helped. The speed helped. The ovation helped.”

Leaders need to have conversations with staff about their strengths—and that’s how you grow a team.”

Simple Steps to Drive Innovation

Ask me about MACRO

What is this book about?

Who is the author of the book?

Where can I buy the book?

Leading Teams with Clarity

Transform your Strategic Work Today!

Buy the Book

Get the Free 10-Lesson Email Course

Download the Free Workbook PDF

From the Author: Engaged by Design Coaching

🆓 Complimentary 20-Minute Discovery Call

🔍 Individual Strengths Discovery Session

PAY MONTHLY

6-Month Individual Coaching Package

🆓 Complimentary 20-Minute Discovery Call

min

•

Free

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