Leading Agile Change and Innovation in Higher Education
MACRO Leadership, book by Michael E. Cottam, Ph.D.
Transform your Strategic Work with the MACRO Leadership Model for Driving Innovation in your College or University.
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Learn Actionable Leadership Strategies with the MACRO Model
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Discover the MACRO model—Match, Assign, Coach, Reflect, Ovation—a transformative framework for middle managers in higher education. Learn to align people and projects with institutional goals, foster team success, and build a culture of recognition. Packed with actionable strategies, this book empowers leaders to navigate challenges, drive impact, and lead with clarity and confidence.
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Think Bigger to Lead Better
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When you hear the word MACRO you might think of a number of things. Maybe you think of a zoomed in view, as with a macro camera lens, providing a detailed view of things. You may think of a computer script that makes repetitive processes easier to execute. Or, you might think that macro is just the opposite of micro, big rather than small.Â
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In all three senses, you have the gist of the word as I use it in the MACRO Leadership book. MACRO Leadership is a model that lets you see your highest priority work more clearly. It is a simple set of instructions you can follow, AND it is repairs the damage of micromanagement habits.
Simple Steps to Drive Innovation
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Discover how to prioritize your innovation work, Match the right people to the right projects, Assign projects effectively to your people, Coach them through the good and bad times, Reflect on performance and learning, and give Ovations for the work that your teams do.
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Embracing MACRO Leadership principles can enhance your ability to drive innovation, better serve students, and develop your team effectively.
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MACRO Leadership is a model that emphasizes accomplishing the big, important things in your institution.
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Please reach me at [email protected] to explore questions related to how Engaged By Design and MACRO Leadership can help you in your innovation work.
What is this book about?
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Unlock Your Potential Today!
Start working through the concepts of MACRO today.
Buy the Book
Start working through the concepts of MACRO today by purchasing your copy through Amazon.
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Get MACRO Leadership strategies delivered weekly to your inbox, starting today!
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Leading Teams with Clarity
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Dr. Michael Cottam has been leading in higher education since 1999. He has experience leading in community colleges, multi-campus institutions, hybrid and fully online learning, and in leading creative teams remotely.
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"MACRO Leadership distills lessons I have learned while guiding strategic initiatives across several institutions, striving to expand access, improve quality, and lower costs."
From the Author: Work with Engaged by Design Coaching
 Like the Book? Join me for different coaching session options, some of which are listed below!
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6-Month Individual Coaching Package
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